Aliaksandr Pliatniou
About Aliaksandr Pliatniou
Aliaksandr Pliatniou is an ASO and Digital Marketing Manager at Brain Craft Ltd., specializing in user acquisition and mobile marketing strategies. He has a background in supply chain management and logistics, with previous roles at McDonald's and Alutech Group.
Current Role at Brain Craft
Aliaksandr Pliatniou serves as the ASO & Digital Marketing Manager at Brain Craft Ltd. since 2020. In this role, he specializes in App Store Optimization (ASO) management for both iOS and Android applications. His responsibilities include launching new locales globally and optimizing conversion rates. He manages user acquisition campaigns across various platforms, including Facebook, Google Adwords, TikTok, Apple Search Ads, Tencent, Douyung, and Applovin. Pliatniou also calculates and approves key performance indicators (KPIs) to ensure alignment with the company's business objectives.
Previous Experience at McDonald's
Prior to his current position, Aliaksandr Pliatniou worked at McDonald's as a Supply Chain Manager from 2014 to 2019 in Minsk. During his five years in this role, he developed new user acquisition channels that resulted in positive return on investment (ROI) for mobile marketing campaigns. His focus was on enhancing operational efficiency and driving marketing initiatives that supported the company's growth.
Experience at Alutech Group
Aliaksandr Pliatniou held the position of Зам. директора по логистике at Alutech Group from 2007 to 2014 in Belarus. His seven years in this role involved managing logistics operations and contributing to the overall supply chain strategy of the organization. This experience provided him with a solid foundation in logistics and operational management.
Education and Qualifications
Aliaksandr Pliatniou earned a Master of Business Administration (MBA) from Belarusian State University (BSU) between 2010 and 2012. His academic background in business administration has equipped him with essential skills in management, marketing, and strategic planning, which he applies in his professional roles.
Marketing Expertise
In his current role and previous positions, Aliaksandr Pliatniou has demonstrated expertise in digital marketing strategies. He forecasts and tracks the lifetime value (LTV) of users to ensure the effectiveness of marketing strategies. Additionally, he negotiates and manages deals with partners for necessary mobile services, enhancing the company's marketing capabilities.