Divya Gururaj
About Divya Gururaj
Divya Gururaj is the Global Chief Client Officer with over two decades of experience at GroupM agencies, currently based in the US. She has worked with major clients and emphasizes the integration of brand building and performance marketing.
Divya Gururaj – Global Chief Client Officer
Divya Gururaj serves as the Global Chief Client Officer. With over two decades of experience at prominent GroupM agencies such as Mindshare and MediaCom, she has accumulated extensive industry knowledge and client management skills. Her career reflects a consistent dedication to understanding the evolving needs of global clients.
Marketing Expertise and Client Portfolio
Divya Gururaj has an impressive portfolio, having worked with a range of high-profile clients including P&G, GSK, Unilever, The Coca-Cola Company, Kimberly-Clark, Dell, Volkswagen, Rolex, DeBeers, Mars-Wrigley, and Johnson & Johnson. Her extensive experience encompasses management of local, regional, and global marketing remits, showcasing her ability to adapt and excel in various market landscapes.
International Experience and Current Role
Throughout her career, Divya Gururaj has lived and worked in three different countries, bringing a global perspective to her roles. Currently based in the United States, she continues to leverage this international experience to inform her strategies and client engagements, ensuring they are relevant in diverse markets.
Insights from ADWEEK's Outlook 2024
In a recent discussion at ADWEEK’s Outlook 2024, Divya Gururaj shared her insights on integrating brand building and performance marketing. She highlighted the necessity of approaching brand building with a performance mindset and vice versa. This balanced methodology seeks to address the modern marketplace's demands.
Perspectives on Consumer Psychology and Platform Mastery
Divya Gururaj places significant emphasis on the importance of understanding consumer psychology and platform mastery. She believes these elements are crucial for brand success in the current digital age. By combining these insights, she aims to optimize marketing strategies that resonate well with consumers and drive business results.