Alex Kim
About Alex Kim
Alex Kim is a Senior B2B Marketing Strategist with extensive experience in customer-centric workshops and B2B tech stack optimization. He has a background in digital media marketing and political science, having worked at Brainrider in various roles since 2018.
Current Role as Senior B2B Marketing Strategist
Alex Kim currently serves as a Senior B2B Marketing Strategist at Brainrider, a position held since 2021. In this role, Alex conducts workshops aimed at helping clients enhance their customer-centric approaches and optimize their use of complex B2B technology stacks. Alex also plays a crucial role in identifying growth opportunities within the Strategy and Planning practice by developing new capabilities and products. Additionally, Alex trains and supports the onboarding of new strategists, ensuring effective execution of Strategy & Planning tasks.
Previous Experience at Brainrider
Alex Kim has held multiple positions at Brainrider, starting as a B2B Pipeline Marketing Specialist from 2018 to 2019. Following this role, Alex worked as a B2B Pipeline Marketing Manager for 10 months in 2019, and later transitioned to an Account Strategist role from 2020 to 2021. In 2021, Alex briefly served as a B2B Marketing Strategist for 5 months before assuming the current position. Throughout these roles, Alex contributed to various marketing strategies and initiatives, focusing on B2B pipeline development.
Educational Background
Alex Kim holds a Postgraduate Certificate in Digital Media Marketing from George Brown College, completed in 2017. Prior to this, Alex earned a Bachelor of Arts (B.A.) with a major in Political Science and a minor in History from Western University, graduating in 2015. Alex also completed secondary education at Royal St. George's College, achieving an Ontario Scholar designation.
Early Career Experience
Before joining Brainrider, Alex Kim worked as a Digital Marketing Specialist at Orchestra Marketing for 7 months in 2017. Additionally, Alex gained experience as a Fulfillment Coordinator at inkbox from 2016 to 2017. Earlier in Alex's career, a role as Section Director at Camp Kandalore provided leadership experience from 2013 to 2014. These positions contributed to Alex's foundational skills in marketing and team management.
Contributions to Strategy and Planning
In the role of Senior B2B Marketing Strategist, Alex Kim builds standard practices and processes within the Strategy & Planning practice. This work aims to enable growth and ensure effective operations at scale. Alex's focus on developing new capabilities and products is integral to the ongoing success of the practice, reflecting a commitment to continuous improvement and client satisfaction.