Gayane Lachinyan
About Gayane Lachinyan
Gayane Lachinyan is a Web CMS Developer at Meta, where she implements technical SEO practices and develops CMS modules to improve user experience. With a background in environmental economics and web development, she has over a decade of experience in various roles within the tech and education sectors.
Work at Brainrider
Gayane Lachinyan has been employed at Brainrider, a B2B marketing agency, since 2017. In her role as a Web CMS Developer at Meta, she focuses on implementing technical SEO best practices to improve consumer traffic to Meta's public B2B website. She collaborates with localization teams to ensure that content is published in a timely manner across global regions. Her work involves developing and testing new CMS modules while troubleshooting existing ones to enhance the visitor experience on high-traffic, high-visibility global marketing websites.
Education and Expertise
Gayane Lachinyan holds a Bachelor of Arts degree in Environmental Economics and Policy, as well as French, from the University of California, Berkeley, where she studied from 2007 to 2011. In 2021, she completed a Certificate in Front-End Web Development at Noble Desktop. Her educational background equips her with a solid foundation in both technical and analytical skills, which she applies in her current role in web development and digital marketing.
Background
Prior to her current position at Brainrider, Gayane worked at IXL Learning from 2011 to 2016, where she held various roles including Senior Book Developer and Associate Book Developer. She also served as a Check-in Assistant at UC Berkeley Moffitt Library from 2009 to 2011. Additionally, she briefly worked as a Server/Cashier at Oren's Hummus Shop in 2011 and as a Learning Systems Coordinator at Beyond in 2017. This diverse work experience contributes to her skills in content management and customer service.
Technical Skills and Responsibilities
In her role as a Web CMS Developer, Gayane Lachinyan is responsible for editing image and video assets to ensure they are web-optimized and adhere to brand guidelines. She also writes both technical and non-technical documentation aimed at identifying potential process improvements. Her expertise in technical SEO and CMS development is integral to enhancing the user experience on Meta's digital platforms.