Hanem Hassan
About Hanem Hassan
Hanem Hassan serves as the Senior Creative Lead and Art Director for Facebook Gaming at Meta, where she has worked since 2020. With a background in design and film production, she has led creative campaigns for gaming creators in the LATAM and EMEA regions and has a strong track record in managing diverse teams.
Work at Brainrider
Hanem Hassan has been serving as Art Director at Brainrider, a B2B marketing agency, since 2019. In this role, she focuses on creative campaigns and events for top gaming creators and developers, specifically targeting the LATAM and EMEA regions. Her responsibilities include leading creative initiatives that align with client objectives and drive engagement within the gaming community.
Education and Expertise
Hanem Hassan holds a Bachelor’s Degree in Film Production from the Academy of Arts and Cinema. She furthered her education at the University of Southern California, where she studied Screenwriting and Film Production. Additionally, she studied Business Communications at Ryerson University. Her educational background supports her expertise in creative direction and project management within the film and digital marketing industries.
Background
Hanem Hassan began her career in the creative industry as a Film Editor while freelancing from 2012 to 2014. She then transitioned to various design roles, including Designer at belairdirect and Designer at Intact, where she worked from 2011 to 2019. She also gained experience as a Unit Production Manager at the Abu Dhabi Film Festival from 2008 to 2009. Her diverse background in design and production has equipped her with a comprehensive skill set in creative leadership.
Achievements
Throughout her career, Hanem Hassan has successfully developed unique event and campaign narratives that align with Facebook Gaming's brand identity. She has led creative campaigns and events for prominent gaming creators and developers, showcasing her ability to manage and mentor a diverse team of designers, animators, motion designers, and copywriters. Her role as the point of contact for Facebook Gaming branding queries highlights her expertise in brand management.