Samantha B.
About Samantha B.
Samantha B. is an experienced copywriter with a diverse background in digital marketing and content creation. She has worked with notable clients and held various roles in organizations, demonstrating her ability to adapt to different brand voices and strategies.
Work at Brainrider
Samantha B. has been employed as a Copywriter at Brainrider since 2021. In this role, she focuses on creating compelling copy that aligns with the company's marketing strategies. Her responsibilities include collaborating with content managers to ensure consistency in brand voice across various platforms. This position allows her to leverage her extensive background in digital marketing and content creation.
Education and Expertise
Samantha B. holds a Bachelor of Arts with Honours in English Language and Literature from New School University, where she studied from 2007 to 2011. Additionally, she earned a Postgraduate Certificate with Honours in Digital Media Marketing from George Brown College, completing her studies in 2019. Her educational background supports her specialization in creating engaging content for digital marketing channels, including email, landing pages, in-app ads, and SMS notifications.
Background in Digital Marketing
Samantha B. has a diverse background in digital marketing, having held various roles that contribute to her expertise. She worked as a Digital Marketing Management Intern at My Wine Canada in 2018 and as an Events Marketing Intern at Uberflip in 2019. Her experience also includes positions as a Social Media Coordinator and E-Commerce Coordinator at Pure+simple in 2015. These roles have equipped her with a comprehensive understanding of digital marketing strategies and execution.
Freelance Experience
Samantha B. has extensive freelance experience in content writing and editing. She worked as a Freelance Editor for Short and Sweet NYC from 2010 to 2019 and as a Freelance Content Writer for Evergreen College from 2017 to 2018. Additionally, she served as a Freelance Transcriber/Editor at Rev.com from 2019 to 2021. This freelance work has allowed her to develop a versatile skill set and adapt to various client needs.
Notable Projects and Clients
Throughout her career, Samantha B. has developed copy for high-profile clients, including Lyft, Facebook, Instacart, Purolator, and MSCI. This experience highlights her ability to adapt to different brand voices and create tailored content that meets specific marketing objectives. Her work with these clients showcases her proficiency in delivering engaging and effective copy across various digital platforms.