Sarah Mckay
About Sarah Mckay
Sarah Mckay is a Senior Producer in Digital Marketing with extensive experience across various sectors, including entertainment and retail. She excels in developing integrated marketing strategies and managing projects to ensure timely and budget-compliant delivery.
Work at Brainrider
Sarah Mckay serves as a Senior Producer in Digital Marketing at Brainrider, a B2B marketing agency located in Toronto, Ontario, Canada. She has been with the company since 2020, contributing to the development and execution of digital marketing strategies. Her role involves overseeing project delivery, ensuring that campaigns meet quality standards while adhering to timelines and budget constraints. Mckay's experience in managing diverse brand portfolios enhances her ability to drive successful marketing initiatives.
Previous Experience in Digital Marketing
Prior to her current position, Sarah Mckay held various roles in digital marketing. She worked as a Senior Producer/Director of Digital Marketing at MyZone for six months in 2020. From 2017 to 2019, she served as Account Director of Digital Marketing at Pound & Grain, where she managed client relationships and digital strategies. Mckay also gained experience as an Account Manager for Mobile & Digital at Olson from 2008 to 2011, and as a Senior Project Manager for Digital Merchandising Solutions at Cineplex Digital Media from 2015 to 2017.
Education and Expertise
Sarah Mckay studied at Seneca College of Applied Arts and Technology, where she focused on Creative Advertising and Integrated Marketing Communications. She earned an Associate's degree from 2004 to 2006. Her educational background provides a foundation for her expertise in developing omni-channel marketing strategies and managing integrated campaigns for various sectors, including entertainment, retail, and automotive.
Diverse Brand Portfolio
Mckay has a diverse brand portfolio that spans multiple sectors, including entertainment, retail, real estate, consumer packaged goods (CPG), quick-service restaurants (QSR), automotive, not-for-profit, beauty, and beverage/alcohol. This breadth of experience allows her to conceptualize industry-leading campaigns tailored to different audiences and market dynamics. She is known for her ability to enhance consumer engagement through strategic insights and innovative marketing solutions.
Business Development and Project Management
In her professional career, Sarah Mckay proactively seeks new and organic business development opportunities. She leverages her strategic insights to drive growth for her clients. Mckay specializes in managing both in-house and partner teams across various functions, including corporate communications, marketing, and media. Her project management skills ensure that marketing initiatives are executed efficiently and effectively.