Samantha Wu
About Samantha Wu
Samantha Wu is the Chief Marketing Officer at Braintrust and serves on the CEO Advisory Board for SWORD Health. She has extensive experience in marketing and product management, having held senior roles at companies such as Facebook, Visa, and American Express.
Current Role at Braintrust
Samantha Wu serves as the Chief Marketing Officer at Braintrust, a position she has held since 2022. In this role, she is responsible for overseeing the marketing strategies and initiatives of the organization. Based in the San Francisco Bay Area, Wu applies her extensive experience in marketing to drive growth and engagement for Braintrust.
Previous Experience at Facebook
Prior to her current role, Samantha Wu worked at Facebook as the Director of Facebook App Brand and Product Marketing from 2014 to 2019. During her five years at Facebook, she led various marketing efforts for the Facebook App, focusing on brand positioning and product marketing strategies.
Educational Background
Samantha Wu has a diverse educational background. She studied at the California Culinary Academy, where she earned an Associate of Occupational Studies Degree in Culinary Arts from Le Cordon Bleu. Additionally, she holds a Master of International Affairs (MIA) from Columbia University, specializing in International Finance and East Asian Studies, and a Bachelor of Arts (BA) in Economics and Asian Studies from Tufts University.
Expertise in Marketing and Management
Samantha Wu possesses expertise in crisis management and life-cycle marketing. She has experience in leading integrated multi-channel campaigns and go-to-market (GTM) plans. Wu is known for her ability to operationalize and mobilize teams to achieve strategic goals, as well as her capability to create order from chaos and manage ambiguity effectively.
Career Progression and Leadership Roles
Throughout her career, Samantha Wu has held several leadership positions in prominent organizations. She served as the Senior Director of Credit Product Management at Visa from 2007 to 2010 and later as the Senior Director of Brand and Product Marketing at Visa from 2010 to 2013. Additionally, she worked at American Express as the Director of Consumer Marketing and Strategy from 2000 to 2005, and at Meta as the Global VP of Consumer Brand and Product Marketing for Facebook App from 2019 to 2022.