Beverley Fletcher
About Beverley Fletcher
Beverley Fletcher serves as the Director of Customer Intelligence at Brambles, bringing extensive experience in both B2C and B2B sectors, including Retail, FMCG, and technology. She has held various leadership roles in research and insights, focusing on stakeholder engagement and growth opportunities.
Current Role at Brambles
Beverley Fletcher serves as the Director of Customer Intelligence at Brambles, a position she has held since 2022. In this role, she focuses on leveraging customer insights to inform business strategies and enhance stakeholder engagement. Her extensive background in both B2C and B2B sectors equips her to drive growth opportunities through data-driven decision-making.
Previous Experience
Beverley Fletcher has a diverse professional history across various industries. She worked at Future plc as Head of Research from 2010 to 2012. Following that, she served as Senior VP at First Movies International for one year in London. Her experience also includes roles at Mintec Ltd as Head of Insight and Consulting, BT as Senior Research and Insight Manager, and John Lewis Partnership as Insight Lead. Additionally, she worked at Waitrose as Brand and Marketing Customer Insight.
Education and Expertise
Beverley Fletcher studied International Relations and Affairs, earning an MA in Political Science from York University, Canada. She also attended the University of Nottingham. Her educational background complements her expertise in using research and insights to engage stakeholders and drive business strategies across various sectors, including Retail, FMCG, Film, Media, SaaS, technology, and Telecoms.
Specialization in Data Insights
Beverley Fletcher specializes in utilizing research and insights to engage stakeholders effectively. She is passionate about storytelling through data, which allows her to uncover valuable insights that inform business strategies. Her focus on data-driven approaches has enabled her to identify growth opportunities within the organizations she has worked for.