Helen Lane
About Helen Lane
Helen Lane serves as the Chief Digital & Strategy Officer at Brambles, a position she has held since 2024. With a background in digital transformation and leadership roles at CHEP, she has extensive experience in driving operational efficiency and commercial growth.
Work at Brambles
Helen Lane has been with Brambles since 2003, serving in various roles over the years. She was appointed Chief Digital & Data Officer on July 1, 2021, and has held the position of Chief Digital & Strategy Officer since 2024. In her current role, she leads digital transformation initiatives and strategic planning. Her responsibilities include overseeing digital strategies that enhance operational efficiency and drive growth. Lane's leadership has been pivotal in aligning Brambles' digital objectives with its overall business strategy.
Previous Experience at CHEP
Before her current role at Brambles, Helen Lane worked at CHEP in multiple capacities. She served as Senior Vice President of Global Digital & Network Transformation from 2019 to 2021. Prior to that, she held the position of Vice President for Northern Europe from 2017 to 2019, where she managed a significant portfolio that included 4,000 customers and 1,500 staff. Lane also worked as Director of Retail and Asset Management from 2012 to 2016, contributing to various operational improvements and strategic initiatives.
Education and Expertise
Helen Lane graduated from the University of Leeds with a BA (Hons) in English and French Literature in 2003. She furthered her education at INSEAD Business School, enhancing her business acumen. Lane possesses expertise in eliminating operational inefficiencies, reducing waste, and driving commercial growth across diverse sectors. Her background includes leadership roles in Finance, Commercial, Logistics, and Retail, equipping her with a comprehensive understanding of business management.
Non-Executive Director Role
Helen Lane served as a Non-Executive Director at Volcano Coffee Works from 2019 to 2020. In this role, she focused on helping the FMCG start-up maintain its culture and vitality during a period of expansion. Lane's contributions included advising on business management practices and mid to long-term strategies, ensuring sustainable growth and operational effectiveness.
Leadership and Transformation Initiatives
Throughout her career, Helen Lane has played a key role in leading strategic and cultural business transformations. At CHEP Northern Europe, she implemented strategies that improved customer and employee engagement scores while significantly increasing revenue. Her leadership in digital transformation initiatives at Brambles has been instrumental in aligning technology with business goals, enhancing overall operational performance.