Rosa Ferrero Pedra
About Rosa Ferrero Pedra
Rosa Ferrero Pedra serves as the Group Vice President of Innovation and Marketing at Brambles, where she focuses on enhancing customer experience through strategic solutions. With a robust background in digital transformation and marketing, she has held various leadership roles across multiple companies, including SC Johnson and CHEP.
Current Role at Brambles
Rosa Ferrero Pedra serves as the Group Vice President of Innovation and Marketing at Brambles. She has held this position since 2021, working from Spain. In her role, she focuses on enhancing customer experience through strategic solution development and execution. She has a strong emphasis on fostering cross-functional collaboration to tackle complex business challenges.
Previous Experience at Brambles
Prior to her current role, Rosa worked at Brambles as the Group Digital Strategy from 2020 to 2021 in Madrid. During her tenure, she contributed to digital transformation initiatives that align with sustainability goals, leveraging her expertise in process performance indicators to drive operational improvements.
Career at SC Johnson
Rosa Ferrero Pedra has extensive experience at SC Johnson, where she held multiple roles. She was the Business and Process Lead Consultant for Sales & Marketing from 2008 to 2010 in EMEA. Additionally, she served as the Business, Process and Technology Consultant (Pricing) from 2005 to 2008 and as the Business Excellence & Transformation Lead from 2011 to 2013. Her roles involved leading initiatives that improved business processes and customer engagement.
Professional Background at CHEP
Rosa worked at CHEP in various capacities from 2013 to 2020. She was the Senior Manager of Business Relations - CRM from 2013 to 2015 in Weybridge, followed by the Director of EU Strategy from 2015 to 2017 in Madrid. She then served as the General Manager for Central Europe from 2017 to 2020 in Prague. Her experience at CHEP included developing innovative marketing strategies and enhancing business relations.
Education and Expertise
Rosa Ferrero Pedra has a solid educational foundation. She studied Business Administration at the University of Wales, Cardiff, earning a BSc (Hons) from 1995 to 1998. She completed the General Management Program at CEDEP in Fontainebleau in 2017 and the GMP 23 at INSEAD in 2017. Her education supports her expertise in operational improvements and innovative marketing strategies.