Silvia Guerra
About Silvia Guerra
Silvia Guerra serves as the Latam Director of Strategy, Marketing, and Innovation at Brambles, a position she has held since 2019. With extensive experience in marketing and innovation across various industries, she has previously worked at companies such as Ach Foods México, British American Tobacco, and PepsiCo.
Work at Brambles
Silvia Guerra has served as the LATAM Director of Strategy, Marketing, and Innovation at Brambles since 2019. In this role, she is responsible for leading strategic initiatives and marketing efforts across the Latin American region. Her tenure at Brambles spans five years, during which she has contributed to the company's growth and innovation strategies.
Previous Experience in Marketing and Innovation
Before joining Brambles, Silvia Guerra held several significant positions in marketing and innovation. She worked at ACH Foods México® as the Marketing and Innovation Director from 2010 to 2013. Prior to that, she was the Strategic Planning Director at British American Tobacco from 2005 to 2007 in Monterrey, Nuevo León, Mexico. Additionally, she served as the Director of Consumer Marketing at Opelín from 2002 to 2005 and as the Director of Marketing for Latin America at PepsiCo from 1999 to 2001.
Education and Expertise
Silvia Guerra has a strong educational background in business and marketing. She studied at INSEAD in 1997 and again in 2004. She holds a Master's degree from IPADE Business School, which she attended from 1999 to 2000, and has also studied at the Universidad Nacional Autónoma de México, where she earned her Bachelor's degree from 1984 to 1988. Additionally, she attended Tecnológico de Monterrey in 1989 and 1991.
Current Role at Rosé Atelier
In addition to her role at Brambles, Silvia Guerra has been the General Manager at Rosé Atelier since 2018. In this position, she oversees the operations and strategic direction of the company, contributing her extensive experience in marketing and innovation to drive business success.