Aarushi Singh
About Aarushi Singh
Aarushi Singh is a Content Marketing Lead APAC with extensive experience in content creation and strategy, currently working at Recruiterflow and Branch. She holds a Bachelor of Technology in Electronics and Communication from JECRC College and has worked in various roles, including as a Technical Content Writer and Application Software Engineer.
Work at Branch
Aarushi Singh serves as the Content Marketing Lead APAC at Branch, a position she has held since 2021. In this role, she focuses on developing content strategies that enhance customer engagement and brand interaction. Her work is particularly centered around nurturing email campaigns and social media engagement tailored for B2B SaaS companies. Aarushi's expertise in creating value-rich content is aimed at addressing audience challenges while highlighting product features.
Current Roles and Responsibilities
In addition to her role at Branch, Aarushi Singh is involved in multiple content writing positions. She has been a Marketing Content Manager at Recruiterflow since 2021, a Technical Content Writer at Opsera since 2021, and has also worked as a Content Writer at VEED.IO and Shipyard since 2022. Her responsibilities include curating content calendars and setting up email marketing campaigns to drive business growth across various platforms.
Education and Expertise
Aarushi Singh earned her Bachelor of Technology (B.Tech.) degree in Electronics and Communication from JECRC College in Jaipur, completing her studies from 2014 to 2018. This educational background provides her with a technical foundation that complements her marketing and content creation skills. Her expertise lies in crafting content strategies that resonate with modern consumers, particularly in the technology sector.
Previous Experience
Before her current roles, Aarushi Singh worked as an Application Software Engineer at Accenture from 2018 to 2019 in Pune, India. She also has freelance experience as a writer with WittyPen in 2018. Since 2019, she has been self-employed as a freelancer, allowing her to diversify her skills and adapt to various content needs in the industry.
Personal Interests
Aarushi Singh enjoys exploring different cultures and cuisines, which influences her creative process in content creation. This passion for cultural exploration contributes to her ability to produce engaging and relatable content that appeals to a diverse audience.