Abhinav Ganguly

Software Engineer @ Branch

About Abhinav Ganguly

Abhinav Ganguly is a software engineer with experience in computer vision and game development. He has worked at Branch Metrics and has contributed to research published by IEEE, while also serving as a computer science instructor at Juni Learning.

Work at Branch

Abhinav Ganguly has been employed at Branch Metrics as a Software Engineer since 2023. In this role, he has contributed to various projects, including creating a tool for engineers to debug touch attribution to conversion events. Prior to his current position, he completed two internships at Branch, focusing on Attribution and CORE Services, where he enabled significant improvements in ad analytics and deep link delivery for clients like Spotify and NBC.

Education and Expertise

Abhinav Ganguly earned a Bachelor of Science degree in Computer Science from the UC San Diego Jacobs School of Engineering, completing his studies from 2020 to 2023. His educational background includes a strong focus on computer vision and software engineering. He also studied at Gretchen Whitney High School from 2016 to 2020, where he developed foundational skills in technology and engineering.

Background

Abhinav Ganguly has a diverse background in software engineering and research. He worked as a Computer Vision Research Engineer at the University of Illinois Urbana-Champaign from 2020 to 2022, where he was the first author on a paper published by IEEE, focusing on improving small handheld object detection. Additionally, he has experience in game development and robotics, having worked as a Game Developer at 2Axion and as a Mechanical Engineer and Scouting Head at WHS Robotics.

Achievements

During his internship at Branch Metrics, Abhinav Ganguly enabled the company to receive more granular ad analytics from Facebook's ad network on iOS devices. He also played a key role in unlocking over $276K in annual savings for Branch through a blocking mechanism for abusive traffic. His development of the app Jungle Diff provided valuable pre-match analysis for players of the video game League of Legends.

Teaching Experience

Abhinav Ganguly has been a Computer Science Instructor at Juni Learning since 2021. In this role, he teaches programming and computer science concepts to students, leveraging his technical expertise and experience in the field. His teaching experience complements his technical roles, allowing him to share knowledge and foster interest in technology among learners.

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