Amanda Vandiver
About Amanda Vandiver
Amanda Vandiver serves as the Principal Product Marketing Manager and Team Lead at Branch, where she has worked since 2024. With a background in communication and media studies, she combines her passion for technology and media to create effective product marketing strategies.
Current Role at Branch
Amanda Vandiver serves as the Principal Product Marketing Manager and Team Lead at Branch, a position she has held since 2024. In this role, she oversees product marketing strategies and manages a team to drive product success. Her current work is based in Palo Alto, California, where she applies her extensive experience in product marketing to enhance the company's offerings.
Previous Experience at Branch
Amanda Vandiver has held multiple roles at Branch, starting as a Product Marketing Manager from 2019 to 2020. She then progressed to Senior Product Marketing Manager from 2022 to 2024, before taking on her current leadership role. Her tenure at Branch has spanned various locations, including New York City, where she contributed to significant product marketing initiatives.
Educational Background
Amanda Vandiver studied at Texas Christian University, where she earned a Bachelor of Science (B.S.) degree in Film Television Digital Media from 2010 to 2014. She also attended the University of Melbourne in 2012, focusing on Communication and Media Studies. Her educational background supports her expertise in product marketing at the intersection of technology and media.
Professional Experience in Marketing
Before her current role at Branch, Amanda Vandiver worked in various marketing positions. She was a Voice Over Artist at iHeartMedia from 2014 to 2016 and held roles as a Marketing and Promotions Intern at iHeartMedia and as a Product Marketing Lead at Radar. Her diverse experiences in marketing have equipped her with a unique understanding of buyer and seller needs.
Skills and Interests
Amanda Vandiver is passionate about the intersection of technology and media, which informs her approach to product marketing. She enjoys launching high-value projects in fast-paced environments, showcasing her adaptability and innovative mindset. Additionally, her interests in travel, comedy, music, and her dog Gary contribute to her creative approach in her professional endeavors.