Aniket Sinha
About Aniket Sinha
Aniket Sinha serves as the Director of Partnerships and Business Development at Branch, where he has significantly contributed to the company's growth by expanding its advertising and martech ecosystem. He has a background in computer engineering and has held various roles in digital marketing and partnerships across multiple companies in India and Southeast Asia.
Current Role at Branch
Aniket Sinha serves as the Director of Partnerships & Business Development at Branch since 2024. In this role, he has played a crucial part in scaling the company's advertising and martech ecosystem, contributing to its growth from 10 to over 100 partners. His leadership focuses on establishing strategic partnerships that enhance Branch's market presence and drive business growth.
Previous Experience in Business Development
Prior to his current position, Aniket Sinha worked at Branch as the Manager of Partnerships & Business Development for the APAC and MEA regions from 2021 to 2023. He also held the role of Partnerships Manager for India and Southeast Asia from 2019 to 2021. His experience includes launching innovative campaigns for large consumer brands, enhancing their online presence significantly.
Career Background
Aniket Sinha has a diverse professional background that includes roles at Merkle Sokrati as a Senior Business Analyst from 2015 to 2017, and at ada as a Strategy & Performance Manager in Kuala Lumpur from 2017 to 2018. He also served as the Head of Digital Marketing at Flyrobe from 2018 to 2019, where he contributed to establishing the renting and social commerce segment in India.
Educational Qualifications
Aniket Sinha studied Computer Engineering at the University of Mumbai, where he earned a Bachelor of Engineering (BE) degree. He also completed his early education at Fravashi Academy. His educational background provides a strong foundation for his career in business development and digital marketing.
Expertise in Marketing and Analytics
Aniket Sinha possesses extensive experience in leading go-to-market efforts for SaaS and martech setups across various Asian markets. His expertise includes launching performance-driven campaigns and utilizing analytics to drive marketing strategies, aiming for significant industry impact.