Chen Katherine Zhu
About Chen Katherine Zhu
Chen Katherine Zhu is the Director of Marketing Strategy and Operations at Branch, where she has worked since 2024. She has a diverse background in marketing roles at companies such as TUNE, Microsoft, and AdSage, and has significantly contributed to enhancing user interaction and brand-user relationships in the mobile app sector.
Current Role at Branch
Katherine Zhu serves as the Director of Marketing Strategy and Operations at Branch, a position she has held since 2024. In this role, she focuses on developing and executing marketing strategies that drive growth and enhance user engagement. Zhu has been instrumental in implementing mobile measurement and deep linking solutions that improve user interaction across digital platforms. Her leadership contributes to Branch's strategic direction and operational efficiency.
Previous Experience at Branch
Prior to her current role, Zhu held several positions at Branch. She worked as the Senior Manager of Demand Generation and Operations from 2021 to 2023, and as a Marketing Manager from 2018 to 2020. Additionally, she was involved in Revenue Operations from 2020 to 2021. Her tenure at Branch has been marked by significant contributions to marketing strategies and operational improvements.
Work History at TUNE and Microsoft
Before joining Branch, Zhu worked at TUNE as a Paid Marketing Manager from 2017 to 2018. Her responsibilities included managing paid marketing campaigns to optimize performance. Additionally, she served as a Search Insights Analyst at Microsoft from 2016 to 2017, where she analyzed search data to inform marketing strategies. These roles provided her with a solid foundation in marketing analytics and campaign management.
Educational Background
Zhu studied at the University of Illinois Urbana-Champaign, where she earned a Bachelor's degree in Economics and Sociology from 2006 to 2010. This educational background has equipped her with analytical skills and a comprehensive understanding of market dynamics, which she applies in her marketing strategies.
Achievements in Marketing Strategy
Zhu has contributed to significant achievements in her marketing career. At Branch, her efforts have been pivotal in transforming brand-user interactions, increasing ROI, and eliminating siloed attribution for over 75,000 mobile apps. Her work has also played a role in Branch being recognized as the #3 Fastest Growing Technology Company in North America by Deloitte's Fast 500 list for 2020.