Gabby G.
About Gabby G.
Gabby G. is a Senior Product Marketing Manager with extensive experience in developing go-to-market strategies and enhancing brand storytelling. Currently at Branch, she has previously held roles at Carefull, Simon Data, Lattice, Dynamic Signal, and Genomelink, contributing to increased market share and improved customer engagement.
Work at Branch
Currently, Gabby G. holds the position of Senior Product Marketing Manager at Branch. She has been with the company since 2023, contributing to the development and execution of marketing strategies that align with product objectives. Her role involves leading initiatives that enhance customer engagement and retention, as well as collaborating with cross-functional teams to ensure cohesive messaging across all platforms.
Previous Experience in Product Marketing
Before her tenure at Branch, Gabby G. worked at Lattice as a Product Marketing Manager, focusing on go-to-market strategy and customer retention from 2022 to 2023. Prior to that, she served as a Product Marketing Manager at Simon Data from 2021 to 2022, where she developed a comprehensive go-to-market strategy for a new product line. Her experience also includes a role at Dynamic Signal by Firstup, where she worked as a Product Marketing Manager from 2020 to 2021.
Education and Expertise
Gabby G. studied at the University of Colorado Boulder, where she earned a Bachelor of Arts degree in Sociology, with minors in Public Health and Women and Gender Studies. She also attended The Athenian School. Her educational background supports her expertise in product marketing, particularly in areas such as customer engagement and market strategy.
Achievements in Product Marketing
Throughout her career, Gabby G. has implemented innovative lead generation tactics that have significantly increased sales pipelines. She has played a key role in enhancing brand storytelling techniques, which have improved customer engagement and retention rates. Additionally, she has led cross-functional teams to align marketing strategies with product development and sales objectives, contributing to increased market share.
Background in User Experience Research
Gabby G. has experience in user experience research, having worked at Genomelink as the Strategic Product Marketing & User Experience Research Lead from 2018 to 2020. In this role, she focused on bridging communication between engineering and customer support teams to improve product feedback loops, enhancing the overall user experience.