Harish T.
About Harish T.
Harish T. is the General Manager of Discovery Business at Branch, where he leads a team focused on advertising effectiveness. He has extensive experience in mobile advertising and has held various leadership roles at companies such as Unbxd Inc, IBM, and InMobi.
Work at Branch
Harish T. currently serves as the General Manager of the Discovery Business at Branch, a position he has held since 2024. In this role, he leads a team of experienced advertising professionals and focuses on maximizing the effectiveness of advertising campaigns for Branch Metrics and its clients. Prior to this, he worked as VP Sales, Discovery at Branch from 2022 to 2024, where he contributed to the growth and strategy of the company's advertising initiatives.
Previous Experience in Advertising
Before joining Branch, Harish T. held several key positions in the advertising sector. He served as Chief Revenue Officer at Unbxd Inc. from 2019 to 2022, where he was responsible for revenue growth strategies. His experience also includes roles such as VP Mobile User Acquisition at Supersonic from 2013 to 2015 and Head of Global Mobile Ad Sales at Kenshoo from 2015 to 2017, both based in the San Francisco Bay Area.
Education and Expertise
Harish T. earned a Master of Business Administration (MBA) in Finance and Marketing from the Indian Institute of Management, Lucknow, from 2006 to 2008. He also holds a Bachelor of Engineering (B.E.) in Information Science and Engineering from Visvesvaraya Technological University, completed in 2006. His educational background provides a strong foundation for his expertise in advertising and business strategy.
Background in Consulting and Strategy
Harish T. has a background in consulting, having worked as a Strategy and Change Consultant at IBM Global Services from 2008 to 2009. He also held the position of SVP Revenue at CrossChannel for 7 months in 2017. His diverse experience in both consulting and advertising has equipped him with the skills to oversee global supply and demand in the mobile application advertising division.
Client Relationship Management
In his current role at Branch, Harish T. manages client relationships while staying informed about industry trends in app advertising. He develops product strategies tailored for the competitive app advertising market, ensuring that Branch remains a leader in the field. His focus on client engagement and market dynamics contributes to the overall success of the Discovery Advertising Business.