Irina Bukatik
About Irina Bukatik
Irina Bukatik serves as the Vice President of Products at Branch, a position she has held since 2023. She has extensive experience in product management, having previously worked at companies such as App Annie, GRIN, and Microsoft.
Work at Branch
Irina Bukatik currently serves as the Vice President of Products at Branch, a position she has held since 2023. In this role, she is responsible for overseeing product strategy and execution, focusing on enhancing user experience and driving product innovation. Her leadership at Branch involves collaborating with cross-functional teams to align product initiatives with business objectives.
Previous Experience
Before joining Branch, Irina held several significant positions in product management. She worked at App Annie as Senior Director of Product from 2020 to 2021. Prior to that, she was the Senior Director of Product Management at Reflektive from 2019 to 2020, and the Director of Product Management at Kenshoo from 2014 to 2018. Additionally, she served as VP of Products at GRIN from 2021 to 2023, where she led an organizational redesign.
Education and Expertise
Irina Bukatik earned her Master of Business Administration (M.B.A.) from the University of California, Berkeley, Haas School of Business, completing her studies from 2012 to 2015. She also holds a Bachelor of Science (BSc) in Management Information Systems and Services from Ben-Gurion University of the Negev, which she completed from 2001 to 2005. In 2019, she achieved a Silver Pin sommelier certification from the North American Sommelier Association.
Notable Projects and Contributions
Throughout her career, Irina has contributed to various projects that have significantly impacted product adoption and revenue growth. At Reflektive, she designed and executed the vision for the Performance Suite, resulting in a 20% increase in product adoption. Additionally, at DATA.AI, she built a cross-functional team that launched an AI and predictive analytics product, leading to a 10% increase in net revenue.
Professional Affiliations
Irina is a member of Chief, a network designed for women in executive roles, which she joined in 2021. This affiliation allows her to connect with other leaders, share insights, and contribute to discussions on leadership and product management.