Jashwina Vaid
About Jashwina Vaid
Jashwina Vaid is an Account Manager at Branch in India, specializing in mobile growth strategies and programmatic media buying. She has extensive experience in digital marketing and performance marketing, having previously held various roles at Merkle Sokrati and other companies.
Current Role at Branch
Jashwina Vaid serves as an Account Manager at Branch, a position she has held since 2021. In this role, she focuses on managing client accounts and developing strategies to enhance mobile growth. Her responsibilities include collaborating with clients to optimize their marketing efforts and ensuring the successful implementation of mobile growth strategies.
Previous Experience at Merkle Sokrati
Before joining Branch, Jashwina Vaid worked at Merkle Sokrati in various capacities. She was a Senior Business Strategy Manager for two months in 2021, following two years as a Business Strategy Manager from 2019 to 2021. Additionally, she served as a Senior Business Analyst from 2018 to 2019 and as a Business Analyst from 2017 to 2018. Her roles involved developing business strategies and analyzing market trends.
Education and Academic Background
Jashwina Vaid earned her Bachelor of Technology in Electronics and Communication Engineering from Nirma University in Ahmedabad, Gujarat, India, from 2013 to 2017. She completed her secondary education at Prakash Higher Secondary School in Ahmedabad, achieving a 93% in the 12th Board under the CBSE curriculum from 1999 to 2013.
Experience in the AdTech Industry
Jashwina Vaid has significant experience in the AdTech industry, specializing in mobile growth strategies and programmatic media buying. Her expertise extends to digital marketing and performance marketing, which she has applied throughout her career to drive client success and enhance marketing performance.
Early Career at Doordarshan and Cognizant
Jashwina Vaid began her career as a Communication Trainee at Doordarshan in Ahmedabad, Gujarat, India, for one month in 2016. She also worked as a Programming Analyst Trainee at Cognizant in Kolkata, West Bengal, India, for one month in 2017. These early roles contributed to her foundational skills in communication and programming.