Julie Ann Castro
About Julie Ann Castro
Julie Ann Castro serves as the Senior Director of Global Demand Generation and Field Marketing at Branch, where she leads integrated campaigns and digital marketing efforts. With extensive experience in marketing roles at companies like Oracle, Salesforce, and SAP Concur, she has a strong background in demand generation and pipeline optimization.
Work at Branch
Julie Ann Castro serves as the Senior Director of Global Demand Generation & Field Marketing at Branch since 2023. In this role, she leads the strategy for pipeline building and optimization through the Sales Development Representative (SDR) team. She also directs Customer and Lifecycle Marketing, focusing on expansion, retention, and advocacy. Additionally, she manages Field Marketing and Account-Based Marketing (ABM) across North America, APAC, and EMEA regions.
Previous Experience in Marketing
Prior to her current position at Branch, Julie held various marketing roles at notable companies. She worked at SAP Concur as Senior Director of Marketing for US SMB New Business for 9 months in 2023. At Salesforce, she was Head of Industry Campaigns, Communications, and Energy & Utilities for 7 months in 2021, and also served as Head of Global Industry Campaigns for Vlocity from 2020 to 2021. Her experience at Oracle includes roles as Senior Manager and Director of Integrated Marketing Campaigns across different product lines from 2009 to 2016.
Education and Expertise
Julie Ann Castro studied at the University of California, Berkeley, where she focused on Marketing and International Business. She also holds a Bachelor of Arts (B.A.) in Communications from Saint Mary's College of California. Her educational background has equipped her with the necessary skills to excel in demand generation and field marketing.
Professional Affiliations
Julie has been an active member and mentor at Women in Revenue since 2023. This organization focuses on empowering women in the revenue-generating sectors of business. Her involvement reflects her commitment to mentorship and professional development within the marketing community.