Luis Fernando Rodriguez
About Luis Fernando Rodriguez
Luis Fernando Rodriguez is a Senior Sales Engineer at Branch, with a background in account management and solutions consulting. He has extensive experience in client relations and technical implementations across various industries, including fintech and mobile security.
Work at Branch
Luis Fernando Rodriguez has been employed at Branch as a Senior Sales Engineer since 2021. In this role, he collaborates with both new and existing business sales teams to manage client accounts across North and South America. His responsibilities include running proof of concept (POC) implementations for potential clients, demonstrating his technical expertise and ability to address client needs effectively.
Previous Experience
Prior to his current position at Branch, Rodriguez held several roles in various organizations. He worked at SAP Customer Experience as a Solution Engineer from 2020 to 2021. Before that, he served as a Bilingual Solutions Consultant/Engineer at Emarsys from 2018 to 2020. His earlier experience includes positions at App Press LLC as an Account Manager and at Return Path as a Commercial Account Executive. Additionally, he spent eight years at UnitedHealthcare as a Senior Broker.
Education and Expertise
Rodriguez studied at Indiana University - Kelley School of Business, where he earned two Bachelor of Science degrees in Finance and Logistics, Materials, and Supply Chain Management between 2011 and 2013. He also holds an Associate's degree in Business Administration and Management from Ivy Tech Community College, completed in 2011. His educational background supports his expertise in fintech, mobile apps, decentralized infrastructure, and mobile security.
Bilingual Communication Skills
Rodriguez utilizes his bilingual skills in English and Spanish to effectively communicate with clients. This capability enhances his ability to build strong client relationships and cater to a diverse clientele across North and South America. His interpersonal skills complement his technical knowledge, allowing him to address client needs comprehensively.