Mada Seghete

Mada Seghete

Co Founder | Board Member @ Branch

About Mada Seghete

Mada Seghete is a co-founder and board member with extensive experience in marketing and business development. She has held leadership roles at various companies, including Branch and XFactor Ventures, and is actively involved in mentoring and advocating for female founders and youth in the foster care system.

Work at Branch

Mada Seghete has held multiple roles at Branch, including Co-founder and Head of Marketing from 2014 to 2019, and Co-founder and VP Marketing from 2020 to 2023. During her tenure, she contributed to the company's growth and marketing strategies. Currently, she serves as a Co-founder and Board Member since 2024, where she plays a significant role in strategic decisions and company development. Seghete has also authored blog posts on the Branch website, discussing marketing and technology topics, and has been featured in the Branch podcast, sharing insights on growth strategies.

Current Role at XFactor Ventures

Since 2019, Mada Seghete has been an Investment Partner at XFactor Ventures, where she focuses on investing in female founders. Her role involves identifying promising startups led by women and providing them with the necessary resources and support to succeed. Seghete's commitment to empowering women entrepreneurs is a key aspect of her work at XFactor Ventures.

Education and Expertise

Mada Seghete holds a Master of Business Administration (MBA) from Stanford University Graduate School of Business, which she completed from 2012 to 2014. She also earned a Master of Science in Management Science and Engineering from Stanford University in 2007. Earlier, she obtained a Bachelor of Science in Electrical and Computer Engineering with a Minor in Computer Science from Cornell University, graduating in 2005. Her educational background provides her with a strong foundation in both business and technology.

Background and Early Career

Mada Seghete was born and raised in Romania. She began her professional career as a Business Analyst at Deloitte Consulting LLP from 2007 to 2008. She later worked at Yola.com in various roles, including Sr. Business Product Manager and Director of Business Development and Product, from 2008 to 2012. Seghete also gained experience as a Product Intern at Aivo in 2013. Her diverse background in business development and product management has shaped her approach to entrepreneurship and marketing.

Community Involvement and Advocacy

Mada Seghete actively volunteers for CASA, where she mentors and advocates for children and youth in the foster care system. She is also involved in educational initiatives, serving as an instructor for a Growth Strategies course at Stanford Continuing Studies. Her commitment to community service and education reflects her dedication to making a positive impact beyond her professional endeavors.

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