Mark Hansen
About Mark Hansen
Mark Hansen is a Senior Product Manager at Branch, where he focuses on developing SaaS marketing dashboard experiences and unifying data across privacy frameworks. He previously held various roles at Google, including Global Product Lead for Sales Tools and Senior Ads Solutions Consultant.
Work at Branch
Mark Hansen has been serving as a Senior Product Manager at Branch since 2021. In this role, he focuses on unifying data across various privacy frameworks, including SKAdNetwork and Android Attribution API. His work aims to provide reliable cost-based metrics for users. Additionally, he leads the creation of SaaS marketing dashboard experiences that are designed to increase weekly user engagement.
Previous Experience at Google
Prior to his current position, Mark Hansen held multiple roles at Google. He worked as Global Product Lead for Sales Tools from 2019 to 2021 in the San Francisco Bay Area. Before that, he was a Senior Ads Solutions Consultant for the Google Marketing Platform from 2016 to 2019 in Mountain View. He also served as an Ads Solutions Consultant for the same platform from 2014 to 2015. His tenure at Google involved engaging in partnerships and integrations with Supply-side Platforms and Data Management Platforms.
Education and Expertise
Mark Hansen studied at Santa Clara University Leavey School of Business, where he earned a Bachelor of Science in Accounting from 2007 to 2011. His educational background provides a strong foundation for his expertise in product management and marketing solutions.
Technological Contributions
During his time at Google, Mark Hansen developed privacy-enhancing technologies, including automated Media Mix Modeling (MMM) and Multi-party computation. These contributions reflect his commitment to advancing technology in the marketing and advertising sectors.