Mike Horn
About Mike Horn
Mike Horn serves as the Global Director of Technical Account Management at Branch, where he focuses on customer retention and cross-sell opportunities. He has extensive experience in email marketing and solutions engineering, having held various roles at Branch, eBay, and Pitney Bowes.
Current Role at Branch
Mike Horn serves as the Global Director of Technical Account Management at Branch, a position he has held since 2023. In this role, he provides leadership and guidance to regional managers across various global markets, including North America, Latin America, Europe, the Middle East, Africa, and Asia-Pacific. His responsibilities include setting strategies and programs for Strategic and Technical Account managers to enhance customer engagement and satisfaction. He focuses on maximizing retention and increasing cross-sell and upsell opportunities through a land/expand SaaS model.
Previous Experience in Email Marketing
Prior to his current role, Mike Horn worked as an Email Marketing Manager at Pitney Bowes for four months in 2014. He also held the position of Email Marketing Manager at eBay Enterprise Marketing Solutions from 2011 to 2014, where he gained three years of experience in email marketing strategies. His background in email marketing has contributed to his expertise in customer engagement and retention strategies.
Career Progression at Branch
Mike Horn has held multiple positions at Branch, showcasing his career progression within the company. He started as a Senior Solutions Engineer from 2019 to 2021, then became the Team Lead for Solutions Engineering from 2021 to 2022. Following this, he served as the Manager of Solutions Engineering from 2022 to 2023 before assuming his current role as Global Director of Technical Account Management. His experience at Branch has equipped him with a deep understanding of the company's operations and customer needs.
Education and Technical Skills
Mike Horn studied at the University of Connecticut, where he earned a Bachelor of Arts degree. He further enhanced his technical skills by attending Dev Bootcamp, where he completed a Full Stack Web Development program from 2014 to 2015. His education has provided him with a strong foundation in both business and technical disciplines, enabling him to influence cross-functional business units effectively.
Project Management Experience
During his career, Mike Horn built and managed multiple iterations of the rider application for Skedaddle, which was made available in the App Store. This project highlights his ability to oversee technical projects and contribute to product development, further demonstrating his expertise in enhancing customer experience and satisfaction.