Nikhil Manchanda
About Nikhil Manchanda
Nikhil Manchanda serves as the Demand Lead for Revenue & Partnerships at Branch, a position he has held since 2021. He has a diverse background in marketing and business growth, with previous roles at Paytm, Zee Entertainment, and Naukri.com.
Work at Branch
Nikhil Manchanda currently serves as the Demand Lead for Revenue & Partnerships at Branch, a position he has held since 2021. In this role, he is responsible for driving revenue growth and establishing strategic partnerships. His experience at Branch allows him to leverage his extensive background in market research and data analysis to identify and penetrate new market segments.
Previous Experience
Prior to his role at Branch, Nikhil held several positions that contributed to his expertise in growth and monetization. He worked as Assistant General Manager for Growth & Monetization at Paytm from 2019 to 2021. Before that, he was Senior Manager of Business Growth and Monetization at Zee Entertainment Enterprises Limited from 2016 to 2019. His career also includes roles at Naukri.com, Radio Mirchi, and Make A Difference, where he focused on marketing, account management, and corporate relations.
Education and Expertise
Nikhil holds a Master of Business Administration (MBA) from the Centre for Development of Advanced Computing, where he studied Marketing from 2011 to 2013. He also earned a Bachelor of Technology (B.Tech.) in Electronics and Communications Engineering from GITM Gurgaon between 2007 and 2011. Additionally, he completed a Post Graduate Diploma in Digital Marketing and Analytics from MICA in 2019. Nikhil is certified as a Facebook Certified Ad Professional and a Google AdWords Professional.
Background
Nikhil began his career with internships, including roles as an Industrial Trainee at Bharat Electronics and the Central Electricity Authority. He transitioned into marketing and account management roles at various organizations, building a comprehensive background in multimedia solutions across industries such as TV, Radio, and Digital Media. His diverse experiences have equipped him with the skills necessary for consultative brand solution planning.
Achievements
Nikhil has demonstrated a proven track record in building new client relationships and enhancing business through strategic partnerships. His expertise in formulating strategies based on market research and data analysis has enabled him to successfully penetrate unexplored market segments. His certifications as a Facebook Certified Ad Professional and Google AdWords Professional further validate his skills in digital marketing.