Parth Mehta
About Parth Mehta
Parth Mehta is a Marketing Operations Specialist for the APAC region, currently working at Branch since 2021. He holds a Bachelor of Technology in Electronics and Telecommunications from KJ Somaiya College of Engineering and has experience in data analysis and marketing intelligence strategies.
Current Role at Branch
Parth Mehta serves as a Marketing Operations Specialist for the APAC region at Branch since 2021. In this role, he supports the marketing team by creating, curating, and promoting content specifically tailored for India, Southeast Asia, and Australia/New Zealand markets. His responsibilities include implementing marketing intelligence strategies to enhance decision-making processes and conducting outreach to non-marketable contacts to improve marketing reach and engagement.
Previous Experience in Marketing and Data Analysis
Prior to his current position, Parth worked as a Data Analyst (CRM) at Zycus from 2019 to 2021 in Mumbai, Maharashtra, India. In this role, he analyzed opportunities and sales data using Google Analytics to optimize marketing strategies. He also gained experience as an Engineering Intern at EXCEL PAPER CORE AND TUBE PRIVATE LIMITED in 2017, where he contributed to engineering projects for one month in Vapi.
Educational Background
Parth Mehta completed his Bachelor of Technology in Electronics and Telecommunications at KJ Somaiya College of Engineering, Vidyavihar, from 2015 to 2019. He also attended P.G. Junior College in Bordi, where he studied Science from 2013 to 2015. His foundational education includes a high school diploma from HMP High School in Dahanu, where he studied from 2003 to 2013.
Skills and Tools Utilized
In his role, Parth utilizes various tools to enhance marketing operations and social media management. His proficiency includes platforms such as Salesforce (SFDC), Marketo, Contentful, Loomly, Twenty Three, and WordPress. These tools assist him in executing marketing strategies and managing content effectively across different regions.