Phil Wall
About Phil Wall
Phil Wall serves as the Head of Consumer Product at Branch, where he has worked since 2022. With a background as a co-founder and product leader at various companies, he specializes in user retention and product-market fit.
Current Role at Branch
Phil Wall serves as the Head of Consumer Product at Branch, a position he has held since 2022. In this role, he focuses on product strategy and development, leveraging his extensive experience in consumer product management. His work aims to enhance user engagement and retention, aligning with Branch's goals in the mobile linking and attribution space. Wall's leadership is instrumental in driving innovation and ensuring that consumer products meet market demands.
Previous Experience and Founding Roles
Prior to his current role, Phil Wall co-founded Sesame Shortcuts, which was acquired by Branch Metrics in 2022. He also co-founded Suited in 2019, where he contributed to product and design for nine months. His entrepreneurial background includes founding Let's Do This, where he served as CEO from 2009 to 2011. Wall's diverse experience in startup environments has equipped him with a deep understanding of product-market fit and user retention strategies.
Educational Background
Phil Wall earned a Bachelor of Business Administration (BBA) from the University of Michigan, specifically from the Ross School of Business. His education laid a strong foundation for his career in product management and design, providing him with essential skills in business strategy and market analysis.
Career Achievements and Contributions
Throughout his career, Phil Wall has been involved in three successful company exits, demonstrating his ability to drive growth and value in the organizations he has worked with. He played a key role in achieving a $3 billion IPO at Castlight Health, showcasing his expertise in product leadership. Wall has shipped over 100 enterprise releases to major clients, including Google, Tesla, and Walmart, highlighting his impact on the tech industry.
Specializations and Skills
Phil Wall specializes in creating long-term retained users and finding product-market fit. His passion for conducting research, designing user-centric products, and managing iterative development processes has led to the successful launch of consumer software used by millions. Wall brings a detail-oriented approach and a collaborative mindset to his work, fostering effective team dynamics and innovation.