Sarah Etter
About Sarah Etter
Sarah Etter is a Senior Content Marketing Manager at Procore Technologies, where she has worked since 2021. She holds an M.F.A. in Fiction & Creative Writing from Rosemont College and has extensive experience in content design and digital transformation.
Work at Procore Technologies
Sarah Etter has been working at Procore Technologies since 2019, where she holds the position of Senior Manager, Content Design. In this role, she manages a team of Content Designers and focuses on enhancing content and user experiences. Her responsibilities include leading digital transformations and redesigns to improve the overall effectiveness of content strategies. Etter's contributions have been significant in shaping the content approach at Procore Technologies, particularly in the Austin, Texas area.
Previous Experience in Content Marketing
Before joining Procore Technologies, Sarah Etter held various roles in content marketing and strategy. She served as the Associate Director of Marketing at Drexel University for seven months in 2014. Prior to that, she worked as a Senior Editor at Monetate, Inc. from 2012 to 2013. Additionally, she was a Senior Content Strategist at EPAM Systems from 2014 to 2017. These positions allowed her to develop expertise in content creation and marketing strategies across different industries.
Education and Expertise
Sarah Etter earned her Master of Fine Arts (M.F.A.) in Fiction & Creative Writing from Rosemont College, where she studied from 2008 to 2010. She also holds a Bachelor's degree in English Language and Literature from Penn State University, which she completed from 2001 to 2005. Her educational background has provided her with a strong foundation in writing and communication, which she applies in her current role and throughout her career.
Notable Collaborations and Projects
Throughout her career, Sarah Etter has collaborated with notable organizations such as Craig Venter's Human Longevity, Inc., The Royal Bank of Scotland, and The American Red Cross. These collaborations have allowed her to apply her content marketing expertise in various contexts, contributing to significant projects that enhance user engagement and content effectiveness.
Published Works and Thought Leadership
Sarah Etter has contributed articles and thought leadership pieces to various prominent publications, including VICE, Forbes, Inc., and Entrepreneur magazine. Her published works reflect her insights and expertise in content marketing and strategy, further establishing her as a knowledgeable figure in the industry.