Setia Wardhani
About Setia Wardhani
Setia Wardhani is a Sales Manager for Southeast Asia at Branch, with a background in business development and sales across various companies in Indonesia and Singapore. She holds degrees in Information Systems and International Management, and specializes in enhancing mobile app growth through cross-platform user experiences.
Current Role at Branch
Setia Wardhani serves as the Sales Manager for Southeast Asia at Branch, a position she has held since 2020. In this role, she focuses on driving sales strategies and enhancing customer engagement across the region. Her responsibilities include managing client relationships and developing initiatives to improve mobile app growth through cross-platform user experiences.
Previous Work Experience
Setia Wardhani has a diverse background in sales and business development. She worked at Aimia Inc as a Business Development Manager from 2014 to 2016 in the Greater Jakarta Area. Prior to that, she served as a Renewal Sales representative at Schindler in 2010 and as a Business Development Manager at Experian Asia Pacific from 2016 to 2017. Her experience also includes roles at Ipsos Business Consulting, Oracle, and Gallup, where she contributed to market growth strategies and client development.
Education and Qualifications
Setia Wardhani has a solid educational foundation in information systems and international management. She studied at Universitas Bina Nusantara (Binus), earning a Bachelor of Science degree in Information System from 2003 to 2007. She furthered her studies at Universität Mannheim, obtaining a Diplome in International Management from 2008 to 2009. Additionally, she completed her MSc in International Management at the University of Exeter during the same period.
Specializations and Expertise
Setia Wardhani specializes in enhancing mobile app growth through cross-platform user experiences. She has extensive expertise in integrating with over 1500 ad networks and more than 100 analytic and marketing automation tools. Her focus includes delivering accurate customer lifetime value assessments to optimize app acquisition efforts, making her a valuable asset in the mobile marketing landscape.