Jesse Menayan
About Jesse Menayan
Jesse Menayan is an award-winning industrial designer and the Head of Furniture Design at Branch, where he has worked since 2022. With over 15 years of experience, he specializes in transforming concepts into brand-driven products and employs a user-centered design approach.
Work at Branch Furniture
Jesse Menayan serves as the Head of Furniture Design at Branch, a position he has held since 2022. In this role, he leads the design team in creating innovative furniture solutions that align with the company's brand vision. His responsibilities include overseeing the entire design process, from concept development to final product execution. Menayan's leadership focuses on maintaining design intent throughout the product lifecycle, ensuring that each piece meets both aesthetic and functional requirements.
Previous Experience in Industrial Design
Before joining Branch, Jesse Menayan accumulated extensive experience in the field of industrial design. He worked at McGuire Furniture as a Senior Designer from 2007 to 2011, where he contributed to the development of high-quality furniture products. He then transitioned to Coalesse, serving as Principal Designer from 2011 to 2015, where he further honed his design skills. Following this, he held the position of Design Director at Casper from 2015 to 2019, focusing on user-centered design approaches.
Leadership and Team Management
Jesse Menayan has over 15 years of experience in industrial design and team leadership. He leads a diverse team of product development, design, and quality professionals located in the US, Canada, and internationally. His leadership style emphasizes collaboration across business units to establish strategic visions and future roadmaps. Menayan's ability to communicate effectively with key stakeholders is essential in aligning team efforts with business objectives.
Design Philosophy and Methodology
Menayan specializes in transforming vague concepts into strong, brand-driven products through design direction. He employs a user-centered design approach, utilizing both qualitative and quantitative methodologies to uncover key user behaviors and needs. His expertise in trend analysis allows him to define clear product requirements and identify business opportunities, ensuring that the products developed meet market demands.
Experience in Various Work Environments
Jesse Menayan has experience working in both startup environments and large corporations. This diverse background has equipped him with the skills necessary to enable viable business operations and foster a positive organizational culture. His adaptability allows him to thrive in different settings, contributing to successful product launches across both hard and soft good categories.