Haley Patrone, MBA
About Haley Patrone, MBA
Haley Patrone, MBA, is a Product Marketing Manager with a decade of experience in the marketing field, specializing in budget planning and digital media. She has held various roles in organizations such as National Heritage Academies, Advanced Systems Group, and Brandfolder, demonstrating a strong background in the sporting goods industry.
Current Role at Brandfolder
Haley Patrone serves as the Product Marketing Manager at Brandfolder, a position she has held since 2022. In this role, she focuses on developing and executing marketing strategies that enhance product visibility and drive user engagement. Her experience in the marketing field contributes to her effectiveness in managing product-related initiatives.
Previous Experience in Marketing
Haley Patrone has accumulated a decade of experience in various marketing roles. She worked as a Marketing Automation Specialist at National Heritage Academies for nine months in 2016. Following this, she served as Marketing Manager for MotorGuide at Advanced Systems Group from 2017 to 2022. Her previous roles also include positions at Meijer as Digital Media Coordinator and as an Assistant Web Editor at Indiana Wesleyan University.
Educational Background
Haley Patrone earned her Bachelor’s degree in Media Communications, Journalism, and History from Indiana Wesleyan University, studying from 2008 to 2012. She later pursued a Master of Business Administration (MBA) at Medaille University, completing her studies from 2018 to 2020. Her educational background supports her expertise in marketing and communications.
Expertise in Budget Planning
Haley Patrone possesses three years of expertise in budget planning, a critical skill in her marketing roles. This experience enables her to manage financial resources effectively and align marketing strategies with organizational goals.
Skills in Digital Media and SEO
Haley Patrone has developed skills in search engine optimization (SEO) and digital media throughout her career. These skills enhance her ability to create effective marketing campaigns and improve online visibility for the brands she represents.