Rachael Nelson
About Rachael Nelson
Rachael Nelson is the Founder and CEO of Brandy, a company she established in 2023 in Los Angeles, CA. With a diverse background in software engineering, product management, and consulting, she has transitioned from aerospace to fintech and e-commerce, developing innovative solutions for brand marketing.
Work at Brandy
Rachael Nelson serves as the Founder and CEO of Brandy, a position she has held since 2023. Under her leadership, Brandy has developed an innovative app that enables consumers to earn money by sharing brands, eliminating the need for a large social media following. The company's business model is centered on performance-based marketing, ensuring that brands only incur costs when a sale is made. This approach aligns with current trends in e-commerce, emphasizing efficiency and effectiveness in marketing strategies.
Previous Experience in E-commerce and Consulting
Prior to founding Brandy, Rachael Nelson worked as a Senior Ecomm Product Manager at Eargo from 2022 to 2024. She also served as an Advisor and Expert Consultant at GLG and Coleman Research, both starting in 2022. Her experience in these roles has contributed to her understanding of e-commerce dynamics and consulting practices, enhancing her capabilities in her current position.
Background in Technology and Aerospace
Rachael Nelson has a diverse background in technology and aerospace. She worked as a Software Engineer for Bankrate from 2016 to 2018, focusing on Android development. Prior to that, she spent five years at Glenair as a Software Product Designer, Manager, and Developer. Her early career included a research internship at NASA, where she contributed to projects from 2006 to 2010. This transition from aerospace to fintech and e-commerce showcases her adaptability and technical expertise.
Education and Expertise
Rachael Nelson studied at Loyola Marymount University, where she focused on Physics, Math, and Psychology from 2007 to 2010. This educational background provides her with a strong analytical foundation, which is essential in her roles in technology and business. Her expertise spans software development, product management, and performance-based marketing, making her a versatile leader in her field.