Kelley Sanford
About Kelley Sanford
Kelley Sanford is a Senior Manager of Product Design & Research at Brave Care, with a diverse background in product design and UX research across various industries. She has held positions at notable companies including Postmates, ROIworks Digital, and Carnegie Fabrics, and has earned multiple certifications in design and management.
Current Role at Brave Care
Kelley Sanford serves as the Senior Manager of Product Design & Research at Brave Care. She has held this position since 2020, contributing to the development and enhancement of product design strategies. Her role involves overseeing research initiatives and ensuring that design processes align with user needs and business objectives. Kelley operates from the San Francisco Bay Area while being based in Salt Lake City, Utah, indicating her ability to manage remote work effectively.
Previous Experience at Postmates Inc.
Before joining Brave Care, Kelley Sanford worked at Postmates Inc. as the Director of Conversion Rate Optimization (CRO) for eight months in 2018 and 2019. In this role, she focused on improving user experience and increasing conversion rates through data-driven design strategies. Her experience at Postmates contributed to her understanding of the on-demand services industry.
Educational Background and Certifications
Kelley Sanford has a diverse educational background. She earned a Bachelor of Science in Textile Design from Philadelphia University from 2004 to 2007. In 2010, she achieved a Management Certification from Barnard College. She further enhanced her skills with a Product Design & UX Research Certification from Tradecraft in 2015. Additionally, she completed Part 1 Teacher Training at the Enneagram Institute in 2016 and is currently studying Front-end Development at Codify.
Diverse Industry Experience
Kelley Sanford has experience working across various industries, including healthcare, hardware, e-commerce, and on-demand services. This diverse background has equipped her with a broad perspective on product design and user experience challenges. Her roles have ranged from consulting to management, allowing her to adapt her skills to meet the specific needs of different sectors.
Career Progression and Roles
Kelley Sanford has held several significant positions throughout her career. Prior to her role at Postmates, she worked as a Product Consultant at LiftIgniter and as a Product Design Consultant at Noble Brewer, both in 2015. She also served as the Director of UX Research and Conversion at ROIworks Digital from 2015 to 2018. Earlier in her career, she was a Senior Designer/Product Developer at moz designs inc from 2011 to 2014 and a Custom Project Manager/Senior Designer at Carnegie Fabrics from 2007 to 2011.