Salma Tarek
About Salma Tarek
Salma Tarek is a Brand Manager at Breadfast Coffee in Cairo, Egypt, where she has worked since 2020. She holds a Bachelor's degree in Graphic Design and Architecture from The American University in Cairo and has experience in various branding and design roles.
Work at Breadfast
Salma Tarek has served as the Brand Manager at Breadfast Coffee since 2020. In this role, she leads a team of six employees and is responsible for the art direction of the brand's packaging and marketing materials. She oversees a comprehensive marketing strategy that includes digital, external, in-app, and on-ground marketing activities. Salma plays a key role in the introduction of new products, utilizing global research to inform product development strategies. Additionally, she developed the application MVP for Breadfast Coffee, focusing on creating a streamlined and user-friendly experience.
Education and Expertise
Salma Tarek has a diverse educational background. She studied at The American University in Cairo, where she earned a Bachelor's degree in Graphic Design and a Bachelor of Applied Science in Architecture. She also completed a summer course at the American University in Rome and attended the Museum of Fashion and Textile in London, where she achieved certification in Adobe Illustrator for Textile Design. Her education has equipped her with a strong foundation in design and brand management.
Previous Work Experience
Before her current role at Breadfast Coffee, Salma held several positions in brand management and design. She worked as a Brand Executive at The Brand Bees from 2018 to 2019 and served as an Assistant Brand Manager at ariika for eight months in 2020. Additionally, she was self-employed as an Exhibition Designer and Curator for one month in 2019 and worked part-time as a Graphic Designer at The Doodle Factory from 2017 to 2018. Her varied experiences have contributed to her expertise in brand strategy and design.
Skills and Specializations
Salma Tarek specializes in brand management, graphic design, and marketing strategy. Her skills include art direction for packaging and promotional materials, digital marketing, and product development strategy. She has a strong focus on creating user-friendly experiences, as demonstrated by her work on the application MVP for Breadfast Coffee. Salma's background in architecture and design further enhances her ability to approach branding from a creative and strategic perspective.