Betsy Sparks
About Betsy Sparks
Betsy Sparks is the Manager of Strategic & Internal Communications at Breakthrough Energy, with a background in marketing and communications roles at Smartwool and Hilton.
Current Position at Breakthrough Energy
Betsy Sparks is currently the Manager, Strategic & Internal Communications at Breakthrough Energy, where she has been working since 2022. In this role, she is responsible for managing the company's strategic communication policies and internal communications. Her experience in the field ensures the efficient dissemination of information within the organization, reinforcing Breakthrough Energy's mission and goals.
Previous Role at Smartwool
Before her current role, Betsy Sparks served as the Integrated Marketing Coordinator at Smartwool, a VF Company, from 2021 to 2022. Based in Denver, Colorado, she coordinated various marketing initiatives and campaigns, contributing to the brand's overall marketing strategy and its execution.
Career at Hilton
Betsy Sparks has extensive experience working at Hilton, holding various roles between 2015 and 2021. Most recently, she was the Manager of Global Campaigns from 2019 to 2021 in McLean, VA, overseeing global marketing campaigns. Prior to that, she was the Specialist for Executive Events from 2018 to 2019 and the Coordinator for Executive Events and Global Corporate Communications from 2016 to 2018. She also started her career at Hilton as a Global Communications Intern in 2015, gaining foundational experience in corporate communications.
Public Relations Experience
In addition to her roles at established corporations, Betsy Sparks worked at theSkimm as a Public Relations Skimm'r in 2016 for five months, where she contributed to various PR initiatives. She also served as a Public Relations Intern at Michele Marie PR in the Greater New York City Area in 2014, enhancing her skills in media relations and corporate communications.
Educational Background
Betsy Sparks holds a Bachelor's of Science (BS) in Journalism and Mass Communication with a specialization in Advertising from the University of Colorado Boulder, earned between 2012 and 2016. She also attended Dawson School from 2009 to 2012 and Singapore American School from 2008 to 2009. Her academic background provided her with a strong foundation in communication theories and practices, which she has applied throughout her career.