Karen Matthias, Bsn, MBA
About Karen Matthias, Bsn, MBA
Karen Matthias, BSN, MBA, is a marketing and business development professional with extensive experience in the healthcare sector. She has held various leadership roles, including Director of Marketing and Sales at Hayes, Inc. and currently serves at Bricker & Eckler LLP.
Work at Bricker & Eckler LLP
Karen Matthias has been employed at Bricker & Eckler LLP since 2016, where she serves in the role of Marketing and Business Development. Over her tenure of eight years, she has contributed to the firm's marketing strategies and business growth initiatives. Her responsibilities include developing and implementing marketing plans that align with the firm's objectives, enhancing brand visibility, and fostering client relationships.
Previous Experience in Marketing and Sales
Before joining Bricker & Eckler LLP, Karen Matthias held the position of Director of Marketing and Sales at Hayes, Inc. from 2008 to 2015. During her seven years in this role, she was based in the Columbus, Ohio Area and focused on driving sales growth and marketing initiatives. Following her time at Hayes, she worked as a Senior Marketing and Business Development Consultant at EngageHealthIQ for one year in 2015-2016.
Education and Expertise
Karen Matthias holds a Bachelor of Science in Nursing from Marquette University, where she studied Registered Nursing. She furthered her education at The University of Chicago - Booth School of Business, earning a Master of Business Administration (M.B.A.) with a focus on Marketing and Health Administration. Her educational background supports her expertise in healthcare marketing and strategic market analysis.
Background in Healthcare Marketing
Karen Matthias has a strong background in healthcare marketing and communications. She has demonstrated success in product development from concept to launch, including commercialization and life-cycle management. Her experience includes executive account management and client services, as well as developing innovative communication programs and social media campaigns.
Career Development in Product Management
Throughout her career, Karen Matthias has held various positions that emphasize her skills in product management and development. She served as the Director of Market and Product Development at CME Outfitters, LLC in Baltimore, MD, and was a Senior Manager of New Product Development at Abbott Nutrition in Columbus, OH. These roles highlight her ability to bridge clinical nursing experience with marketing expertise to enhance brand awareness and market growth.