Bianca Guidry
About Bianca Guidry
Bianca Guidry serves as the VP of Client Strategy and Operations at Bridg, bringing extensive experience in digital strategy and marketing across various industries. Her career includes leadership roles at several companies, where she specialized in brand positioning, audience engagement, and the development of strategic partnerships.
Current Role at Bridg
Bianca Guidry serves as the Vice President of Client Strategy and Operations at Bridg. She has held this position since 2018, contributing to the company's strategic direction and operational efficiency. In her role, she focuses on enhancing client relationships and ensuring that projects align with client objectives. Her expertise in digital strategy plays a crucial part in Bridg's operations.
Previous Experience in Client Strategy
Prior to her current role, Bianca Guidry worked at Relevant Mobile as Vice President of Client Strategy from 2017 to 2018. She also held the position of Director of Business Development at Relevant Mobile from 2015 to 2016. Her experience in these roles involved leading client-focused initiatives and developing strategies to drive business growth.
Educational Background
Bianca Guidry studied at the University of San Francisco, where she earned a Bachelor of Arts degree in Design from 2008 to 2010. She also attended Berkeley City College from 2006 to 2008. Her educational background has provided her with a foundation in design principles that she applies in her professional roles.
Expertise in Digital Strategy
Bianca Guidry specializes in digital strategy, encompassing various aspects such as mobile, CRM, web, social, and digital media. She has extensive experience leading integrated marketing and branding campaigns across multiple industries, including publishing, entertainment, and retail. Her focus on audience development and engagement is supported by her proficiency in measurement and analytics.
Contributions to Marketing Discussions
Bianca Guidry has contributed to discussions surrounding identity resolution in marketing, particularly in the context of privacy concerns. She has written about the significance of offline identity resolution and the challenges retailers face in establishing retail media networks. Her insights also cover the implications of the third-party cookie phase-out and the importance of first-party data in marketing strategies.