Dan Wallace
About Dan Wallace
Dan Wallace serves as the Head of CPG Partnerships at Bridg, having previously held various leadership roles in retail partnerships at companies such as Firework and Ibotta. He holds a Bachelor of Science in Finance and Marketing from the University of Dayton.
Current Role at Bridg
Dan Wallace serves as the Head of CPG Partnerships at Bridg, a position he has held since 2023. He is based in Denver, Colorado, where he focuses on developing and managing partnerships within the consumer packaged goods sector. His role involves strategic collaboration with various stakeholders to enhance Bridg's market presence and drive growth in the CPG domain.
Previous Experience in Retail Partnerships
Prior to his current role, Dan Wallace worked at Firework as the Vice President of Retail Partnerships from 2022 to 2023. In this position, he was responsible for establishing and nurturing relationships with retail partners. He also held the role of Vice President of Retail Partnerships at Shelf Engine from 2021 to 2022, where he contributed to the company's retail strategy and partnership development.
Career at Ibotta, Inc.
Dan Wallace has extensive experience at Ibotta, Inc., where he held multiple positions over several years. He served as Senior Director of Client Partnerships, Midwest from 2017 to 2021, focusing on client relationship management. He also worked as Director of Client Partnerships, Midwest from 2015 to 2017, and as Account Executive from 2014 to 2015. Additionally, he spent 8 months in 2021 as Vice President of Client Partnerships: Shopper Marketing.
Education and Academic Background
Dan Wallace earned a Bachelor of Science degree in Finance and Marketing with a Sales Management Emphasis from the University of Dayton. His educational background provides a solid foundation for his career in marketing and partnership management. He also attended Saint Viator High School, which contributed to his early academic development.
Early Career and Internships
Dan Wallace began his professional career as an Account Associate at News America Marketing from 2011 to 2013. He also gained valuable experience as a Consultant in Client Insights at IRI from 2013 to 2014. In 2010, he completed a two-month internship as a P&G Marketing Challenge Intern at Procter & Gamble, which provided him with insights into marketing strategies and consumer behavior.