Loren Wilson
About Loren Wilson
Loren Wilson serves as the Sr. Director of Client Strategy & Operations at Bridg, where he focuses on creating effective consumer experiences and strategic marketing programs. With a strong background in digital marketing and experience at several prominent agencies, he brings expertise in project negotiation and operational excellence.
Current Role at Bridg
Loren Wilson serves as the Sr. Director of Client Strategy & Operations at Bridg, a position held since 2020. In this role, Wilson focuses on driving scalability and operational excellence by facilitating communication between Client Services, Product, Engineering, and Sales teams. This strategic position allows for the effective execution of client strategies and operational initiatives that align with Bridg's business objectives.
Previous Experience in Digital Marketing
Prior to joining Bridg, Loren Wilson accumulated extensive experience in digital marketing. Wilson worked at MullenLowe Profero as a Global Client Partner from 2018 to 2020, and at Publicis as a VP, Group Account Director from 2015 to 2018. Earlier, Wilson held the position of Senior Account Director at Blue Fountain Media from 2010 to 2015, where responsibilities included managing client relationships and overseeing digital marketing strategies.
Educational Background
Loren Wilson studied at North Carolina State University from 2003 to 2007, earning a Bachelor of Science in Business Administration with a concentration in Marketing. Additionally, Wilson pursued minor degrees in Psychology and Design, which complement the expertise in consumer experience and strategic marketing.
Expertise in Marketing Strategy
Loren Wilson possesses a strong background in digital and interactive marketing, specializing in experience design and development. This expertise includes scope negotiation and project development, ensuring that marketing initiatives are well-defined and executed efficiently. Wilson focuses on crafting consumer experiences and strategic marketing programs that deliver measurable business results.
Contributions to Industry Knowledge
In addition to professional roles, Loren Wilson contributes to industry knowledge through writing. Wilson has authored blog articles for Bridg, including topics such as ice cream trends at convenience stores and discussions on retail media networks and brand expectations. These contributions reflect a commitment to sharing insights and trends within the marketing and retail sectors.