Fran Su
About Fran Su
Fran Su is an Associate Director of Marketing at BridgeBio, with extensive experience in marketing and strategic planning across various pharmaceutical companies. With a strong background in sales and business development, Su has worked at notable organizations including Merck, Genentech, and Caris Life Sciences.
Current Role at BridgeBio
Fran Su serves as the Associate Director of Marketing at BridgeBio, a position she has held since 2023. In this role, she focuses on developing and implementing marketing strategies that align with the company's objectives. Her work is centered in San Francisco, California, where she contributes to the organization's efforts in advancing therapies across various medical fields.
Previous Experience in the Pharmaceutical Industry
Fran Su has extensive experience in the pharmaceutical industry, having held various roles at prominent companies. She worked at Merck from 2007 to 2014, where she progressed from Sales & Marketing to Associate Director of Strategic Planning & Business Development. Following her tenure at Merck, she spent five years at Genentech in Global Product Strategy and Marketing. Most recently, she served as Director of Biopharma Marketing & Partnering at Caris Life Sciences from 2021 to 2023.
Educational Background
Fran Su earned her MBA from NYU Stern School of Business, where she studied Marketing and Global Business from 2005 to 2007. Prior to that, she obtained a Bachelor of Science degree in Chemistry and International Affairs from the University of New Hampshire. This educational foundation supports her expertise in marketing strategies and product differentiation.
Expertise in Marketing Strategies
Fran Su possesses extensive expertise in marketing strategies, particularly within therapeutic areas such as Oncology, Inflammation & Immunology, Neuroscience, Rare Diseases, Cardiovascular, Ophthalmology, and Molecular Diagnostics. Her background in sales and business development complements her marketing skills, enabling her to effectively identify and maximize product differentiation in competitive markets.
Research and Development Experience
Fran Su began her career as a Research Scientist at Bristol-Myers Squibb from 2003 to 2005. This role provided her with a strong foundation in research and development, which has informed her subsequent positions in marketing and strategic planning within the pharmaceutical industry.