Tracy Bumba
About Tracy Bumba
Tracy Bumba is an Audience Development Manager with extensive experience in database management, subscription sales, and event planning. She has held various positions in organizations such as BridgeTower Media, The Daily Record, and Cylburn Arboretum Association, and has a strong educational background in marketing and mass communications.
Work at BridgeTower Media
Tracy Bumba has served as the Audience Development Manager at BridgeTower Media since 2011. In this role, she focuses on enhancing audience engagement and developing strategies to grow the company's subscriber base. Her expertise in database management and subscription sales plays a crucial role in her responsibilities. She operates from the company's office located at 200 St. Paul Place, Suite 2480, Baltimore, MD 21202.
Previous Experience in Audience Development
Before joining BridgeTower Media, Tracy Bumba held the position of Audience Development Director at The Daily Record from 2006 to 2011. During her five years there, she was responsible for strategies aimed at increasing readership and subscriber engagement. Additionally, she worked as a Senior Account Executive at The Leffler Agency from 1995 to 1999, where she managed client accounts and contributed to marketing efforts.
Board Memberships and Community Involvement
Tracy Bumba has been actively involved in community organizations. She served as a Board Member for the Cylburn Arboretum Association from 2008 to 2014 and for the Canton Community Association from 2005 to 2011. Her participation in these organizations reflects her commitment to community development and engagement in the Baltimore area.
Education and Expertise
Tracy Bumba holds a Master of Science in Marketing from The Johns Hopkins University - Carey Business School, where she studied from 1997 to 2004. She also earned a Bachelor of Science in Mass Communications with a focus on Journalism from Towson University, completing her studies from 1990 to 1995. Her educational background supports her expertise in audience development, public relations, and marketing strategies.
Skills in Event Planning and Marketing
Tracy Bumba possesses a strong skill set in event planning, which is integral to her role in audience development. Her experience in public relations and advertising account management further enhances her ability to strategize effective marketing campaigns. These skills contribute to her success in engaging audiences and promoting organizational initiatives.