Allie Schwenn
About Allie Schwenn
Allie Schwenn is a Marketing Manager at Bright Cellars, where she has implemented strategies to enhance e-commerce and content engagement. She has a diverse background in marketing roles at Bumble and Recess Apparel, along with a solid educational foundation in Communications and Event Management from the University of Iowa.
Work at Bright Cellars
Allie Schwenn currently serves as the Marketing Manager at Bright Cellars, a position she has held since 2023. In this role, she leads the weekly creation of the company's newsletter, focusing on delivering timely and engaging content to subscribers. She is responsible for developing a monthly content calendar that outlines specific themes, messaging, and promotional strategies for social content. Previously, she worked as a Content Coordinator from 2022 to 2023, where she successfully implemented cross-selling and upselling techniques to increase average order value. Allie also utilized Shopify's platform to create and launch new products, enhancing the e-commerce experience for Bright Cellars' customers. Additionally, she served as a Brand Marketing Intern from 2021 to 2022, contributing to various marketing initiatives.
Previous Experience at Bumble
Allie Schwenn held multiple roles at Bumble, contributing to the company's outreach and marketing efforts. She served as Campus Lead for three months in 2022, where she focused on engagement in Iowa City, IA. Prior to that, she was the Bumble Campus Director in 2021 for four months, and also worked as Campus Outreach Manager in 2019 for four months. In 2021, she took on the role of Campus Marketing Manager for five months, further enhancing her experience in campus-based marketing strategies. Additionally, she worked as Campus Media Manager in 2020 for four months, managing media outreach and promotional activities.
Education and Expertise
Allie Schwenn studied at the University of Iowa, where she earned a Certificate in Event Management and a Minor in Human Relations, alongside her degree in Communications Studies from 2018 to 2022. She also completed her high school education at Edgewood High School from 2014 to 2018. Her educational background provides her with a solid foundation in communication and event management, which she applies in her marketing roles.
Experience in Marketing and Sales
Allie Schwenn has extensive experience in marketing and sales. She worked as the Director of Marketing and Sales at Recess Apparel LLC at The University of Iowa from 2020 to 2022. In this role, she was responsible for developing marketing strategies and driving sales initiatives. Additionally, she served as a Social Media Coordinator at sheTribe, LLC for four months in 2020, where she managed social media content and engagement. Her diverse roles have equipped her with a comprehensive skill set in marketing, content creation, and brand management.
Leadership Roles
Allie Schwenn has held leadership positions that demonstrate her ability to manage and coordinate teams. She served as Chief External Affairs Officer for the BETA OMICRON HOUSE CORPORATION OF KAPPA ALPHA THETA FRATERNITY from 2019 to 2020, where she oversaw external communications and outreach strategies. Her leadership experience in various organizations has contributed to her skills in team management and strategic planning.