Michaela Hince
About Michaela Hince
Michaela Hince serves as the Director of Growth Marketing at Bright Cellars, where she has worked since 2021. She has a diverse background in marketing roles within the company and holds multiple degrees from the University of Missouri-Columbia.
Current Role at Bright Cellars
Michaela Hince serves as the Director of Growth Marketing at Bright Cellars, a position she has held since 2021. In this role, she focuses on developing and implementing marketing strategies that drive customer acquisition and retention. Her leadership in growth marketing contributes to the overall success of the company in the competitive wine subscription market.
Previous Positions at Bright Cellars
Michaela Hince has held multiple roles at Bright Cellars prior to her current position. She worked as a Marketing Analyst for five months in 2019, followed by a six-month tenure as Marketing Manager from 2019 to 2020. She then progressed to Senior Marketing Manager, serving for one year until 2021. Additionally, she briefly worked as Head of Marketing Strategy for four months in 2021. Her diverse experiences at Bright Cellars have equipped her with a comprehensive understanding of marketing operations.
Education and Expertise
Michaela Hince is currently studying at the Wine & Spirit Education Trust, where she achieved Level 1 certification in 2021. She holds a Bachelor of Science (B.S.) and a Bachelor of Arts (B.A.) from the University of Missouri-Columbia, both completed between 2014 and 2017. Additionally, she earned a Certificate in Multicultural Studies in International Business during her time at the same university. She also participated in a study abroad program at Universitat d'Alacant for 11 months in 2016.
Market Research Experience
Before joining Bright Cellars, Michaela Hince worked as a Market Research Analyst at the MU International Trade Center for four months in 2017. This role provided her with valuable insights into market trends and consumer behavior, further enhancing her analytical skills and expertise in marketing.