Patrick Reiter
About Patrick Reiter
Patrick Reiter serves as the Interim Chief Marketing Officer at Bright Cellars, bringing extensive experience in digital marketing and growth strategies from previous roles at companies like Etsy, Target, and Codecademy.
Work at Bright Cellars
Patrick Reiter serves as the Chief Marketing Officer (Interim) at Bright Cellars, a position he has held since 2021. His role involves overseeing marketing strategies and initiatives for the direct-to-consumer wine business. Under his leadership, the company has experienced a turnaround, doubling customer acquisition while reducing customer acquisition costs after a period of decline.
Previous Experience in Marketing
Patrick Reiter has held several significant marketing roles throughout his career. He was the Vice President - Head of Marketing at Codecademy from 2019 to 2021, where he built the marketing function and achieved a 60% year-over-year revenue growth. Prior to that, he served as Vice President - Consumer Marketing at Etsy from 2018 to 2019, driving a 30% year-over-year revenue increase through growth marketing strategies.
Career at Target
Patrick Reiter worked at Target in various capacities from 2012 to 2018. He started as Sr. Group Manager and later became Director - Digital Marketing. During his tenure, he launched Target's retail media network, Roundel, which generated over $1 billion in revenue by utilizing customer and transaction data. He also delivered significant growth for Target's online and physical stores through effective digital marketing campaigns.
Education and Expertise
Patrick Reiter studied at the University of Minnesota, where he developed a strong foundation in marketing principles. His expertise spans digital marketing, growth marketing, and strategic partnerships, with a proven track record of driving revenue growth and customer acquisition in various industries.
Background in Media and Marketing
Patrick Reiter began his career in media, working as a Media Planner at McCann Minneapolis from 1998 to 2002 and later as a Media Supervisor at Starcom MediaVest Group from 2002 to 2006. He transitioned into digital marketing roles, including positions at Haworth Marketing + Media and WebMD, where he focused on strategic partnerships and digital marketing strategies.