Amanda Spohr
About Amanda Spohr
Amanda Spohr is a Reputation Management Executive at BrightRock (Pty) Ltd in Johannesburg, South Africa, where she has worked since 2011. With over 15 years of experience in content writing and financial services marketing, she specializes in technical product writing and brand messaging.
Work at BrightRock
Amanda Spohr has served as a Reputation Management Executive at BrightRock (Pty) Ltd since 2011. In this role, she oversees all editorial and content-related functions, ensuring that the company's messaging aligns with its brand values. As a founding team member of BrightRock, she has contributed to the development of the needs-matched life insurance model. Her tenure at BrightRock spans over 13 years, during which she has played a critical role in shaping the company's reputation in the financial services sector.
Education and Expertise
Amanda Spohr holds a BA in Law and a BA Honours in English from Rand Afrikaans University, where she studied from 1993 to 1997. She has also earned a certificate in social media from the University of Cape Town in 2016 and a certificate in reputation management from the Reputation Institute in New York, obtained in 2010. Her educational background supports her expertise in technical product writing, brand messaging, and reputation management.
Background
Amanda Spohr began her career at Young & Rubicam Hedley Byrne, where she gained valuable agency experience. She worked as a Copywriter, proofreader, and translator at Young & Rubicam from 1998 to 1999. This early experience in content creation laid the foundation for her subsequent roles in content writing and financial services marketing, where she has accumulated over 15 years of experience.
Achievements
Throughout her career, Amanda Spohr has developed proven expertise in various areas, including plain English, corporate and technical content writing, proofreading, editing, and copywriting. Her contributions to BrightRock and the financial services industry reflect her commitment to effective communication and brand integrity. She has played a significant role in overseeing editorial functions and enhancing the company's reputation management strategies.