Janine Robberts
About Janine Robberts
Janine Robberts is the Head of Brand at BrightRockZA, where she has worked since 2019. She has extensive experience in marketing and campaign execution, having held various roles in the industry since 2009.
Work at BrightRock
Janine Robberts has been serving as the Head of Brand at BrightRockZA since 2019. In this role, she oversees brand strategy and execution, contributing to the company's marketing initiatives. Prior to her current position, she held several roles within BrightRockZA, including Senior Marketing Specialist from 2016 to 2018 and Marketing Specialist: Traffic and Production from 2013 to 2016. Her experience at BrightRockZA spans over five years, during which she has developed expertise in campaign planning and execution.
Previous Experience at City Varsity
Janine Robberts worked at City Varsity in Johannesburg as a Marketing and Events Coordinator for one year from 2009 to 2010. Following this role, she served as a Senior Sales Consultant from 2010 to 2012. Her time at City Varsity provided her with foundational skills in marketing and sales, which she later applied in her roles at BrightRockZA.
Education and Expertise
Janine Robberts studied at North-West University, where she earned a Bachelor of Arts degree in Business Psychology and Tourism from 2000 to 2002. She continued her education at the same institution, pursuing a BA Honours in Business Psychology since 2003. Her academic background supports her expertise in leveraging communication strategies for various audiences and enhances her capabilities in project management and resource allocation.
Skills in Project Management
Janine Robberts possesses skills in production, resource, and project management, which she has developed through her various roles in marketing. Her experience in campaign planning and execution in leadership capacities allows her to effectively manage projects and coordinate resources to achieve organizational goals.