Lindiwe Khumalo
About Lindiwe Khumalo
Lindiwe Khumalo is a Brand Manager at BrightRockZA, where she has worked since 2017. She has a strong background in marketing and brand communications, with experience in various roles across multiple companies in South Africa.
Work at BrightRock
Lindiwe Khumalo has been serving as a Brand Manager at BrightRockZA since 2017. In this role, she leads the development and delivery of the annual marketing and communications plan, ensuring alignment with budgets and strategic priorities. She manages the events and hospitality calendar to optimize communication of branded messaging and reinforce partnerships. Additionally, she supports the Account Management function by collaborating with the Creative Team to ensure strategic delivery on campaigns for Life Assistance Partners.
Education and Expertise
Lindiwe Khumalo has a strong educational background in marketing and brand management. She studied at the University of Johannesburg, where she earned a National Diploma in Retail Business Management from 2007 to 2010 and a Bachelor of Technology (BTech) in Marketing Management from 2011 to 2012. She furthered her studies at Vega School, achieving a BA Honours in Strategic Brand Communications from 2018 to 2019. Additionally, she completed a Digital Marketing Certificate at Wits DigitalCampus in 2017.
Background
Before her current role at BrightRockZA, Lindiwe Khumalo gained diverse experience in marketing and promotions. She worked as a Promotions Coordinator at SILVERSTARCASINO from 2014 to 2016, where she managed promotional activities. In 2017, she worked as a freelance marketing consultant for various companies in Johannesburg for eight months. Earlier in her career, she served as a tutor at the University of Johannesburg from 2009 to 2010.
Achievements
In her capacity as Brand Manager, Lindiwe Khumalo researches and evaluates consumer preferences and behaviors to identify trends and adjust marketing campaigns accordingly. She directs the production of internal communication and advertising materials, ensuring the development of clear and compelling content. Lindiwe collaborates with the PR Manager and Agency to identify and develop branding and PR opportunities for external partners, contributing to the overall marketing strategy.