Anna Gershenzon
About Anna Gershenzon
Anna Gershenzon serves as the VP and Head of Finance at Brightseed, where she has worked since 2021. With extensive experience in financial leadership roles across various companies, she has demonstrated expertise in budgeting, fundraising, and operational efficiency.
Work at Brightseed
Anna Gershenzon serves as the VP, Head of Finance at Brightseed, a position she has held since 2021. In this role, she oversees financial strategies and operations, contributing to the company's growth and financial health. Her tenure at Brightseed is marked by her extensive experience in finance and strategic planning, which she applies to enhance the organization's financial performance.
Previous Experience in Finance
Prior to her role at Brightseed, Anna worked at LeanIX as the Head of Finance US for seven months in 2021. She also held the position of Head of Finance during the Cleanshelf acquisition at LeanIX from 2020 to 2021. Her experience includes roles at Roku Inc., where she served as a Financial Planning Systems Advisor and Finance Manager, and at Soraa as Director of FP&A, showcasing her diverse background in financial management across various companies.
Education and Expertise
Anna Gershenzon earned her Master of Business Administration (MBA) from Santa Clara University. She also holds a Bachelor of Science in Business Administration with a concentration in Information Technology from Colorado Technical University. Her educational background supports her expertise in finance, strategic planning, and operational efficiency.
Achievements in Financial Management
Throughout her career, Anna has led due diligence for six company acquisitions, demonstrating her proficiency in both acquiring and being acquired. She has managed budgets totaling $300 million, implementing controls that effectively reduced spending across departments. Additionally, she has raised over $140 million in funding, showcasing her success in investor relations and fundraising.
Operational Improvements and Innovations
Anna has standardized FP&A functions and processes, streamlining workflows and reducing closing and reporting times in her roles. She has designed complex forecasting models tailored to dynamic business needs and operationalized big ideas by optimizing and automating processes, which has successfully scaled both private and public companies during hypergrowth phases.